Nippon Optical designs, imports and sells direct its own exclusive line of eyeglass frames and has been selling premium quality eyeglass frames in California since 2001. Our factory-direct style of doing business enables us to minimize unnecessary costs, hence offering great value to our customers. We pride ourselves in offering world class, exceptional quality eyeglass frames at reasonable prices and we stand behind our product. We are also dedicated to giving our customers the very best in personal service. We aim to be friendly, helpful and extremely knowledgeable in all areas of our expertise. By promptly addressing our customers' questions or concerns, we demonstrate that they can always depend on us to meet their needs.